UX Strategy for Kredivo Payment Integration

The project aimed to enhance the installment simulation experience for Kredivo users, particularly for premium and essential brands such as Coach, Kate Spade, and Mothercare, where flexible payment options significantly impact purchasing decisions. A thorough research phase was conducted, including user behavior analysis, competitive benchmarking, and usability testing, to understand how different customer segments interact with installment simulations and what factors influence their confidence in making purchases.

Kredivo is a popular "Buy Now, Pay Later" (BNPL) service that allows consumers to make purchases and pay for them at a later date. Here are some key points about Kredivo's payment later service:

1. Functionality: Kredivo enables users to make purchases online or in-store and choose to pay later, either within 30 days or through installment plans ranging from 3, 6, or 12 months.

2. Approval and Limits: Users must apply for credit through Kredivo, which includes a quick approval process. The credit limit granted depends on the user's creditworthiness.

3. Interest and Fees: For payments made within 30 days, Kredivo typically does not charge interest. Installment plans may incur interest, although promotional zero-interest installment plans can sometimes be available.

4. User Requirements: To use Kredivo, users need to meet certain criteria, such as being a minimum age, having a valid ID, and providing proof of income.

5. Convenience: Kredivo offers a seamless payment process, often integrating directly with online and physical retailers, making it a convenient option for users who prefer to defer payment.

6. Credit Score Impact: Using Kredivo responsibly can help users build their credit score, but late payments or defaults can negatively affect their credit rating.

   
   

As a strategic step to enhance the usage of Kredivo's payment feature, we will design mockups that highlight the promotion and integration of this feature on every crucial page of our platform. The primary focus of this design is to ensure that Kredivo's promotional placement is attractive and easily accessible to users at critical points in their journey on the website or app, such as the product page, checkout page, and special offer areas.